Some old friends contacted me and asked if I would create some artwork and merch for a reunion Coffee House show. Some bands from the past and from the present. I built out the poster, a full social campaign, animations, as well as merch.

The owners of a new restaurant in a tourist port town wanted to come in and stand out. They wanted a personality that would rise above the rest and give the people of Goderich a laugh, and feel welcome. So the first instinct would be to harken back to its nautical roots in a salt mine town. The Old Saltie’s brand came through with traditional sailor visuals and straight up sass.
Creating a logo, illustrations, and merchandise, with a full print and social campaign that drove the numbers for a small fish and chip spot to stay open 12 months a year in a 5 month market.

Copywriter: Adrian Newbould

Rrampt, a culture magazine for Grey Bruce Simcoe counties. It stands for rants, raves, art, music, photos, and travel. It covers all that is good, bad, cool, and funny in the area, and publish articles on music, culture, lifestyle, and art.

In the spring of 2024, Rrampt asked me to come on board as a contributing designer and art director - bringing my style and aesthetic to the magazine for all features and stories. This was issue #13, fittingly my first.

Surfside Brewing Company is a small craft brewery based out of a small beach community. The local economy is heavily dependent on tourism dollars predominantly from young adventurous people coming to the beach to party, surf, or to take in the beach culture. The solution we came up with was graphic, iconic and that truly felt own able by Surfside Brewing. An icon that paired a hop which is the essential ingredient in their beer and a surf board to create a logo that is incredibly simple and graphic. This logo has the appeal that we felt the surf/beach community would buy in to and champion proudly.

Creating memorable, successful brands is a huge part of my work/life. And it starts by creating a logo. Here a few that I have done that I have been especially proud of. 

Andrew Murray Roofing: 
D&AD Logo design
Communication Arts Design
Communication Arts Typography
Graphis - Logo Design Merit

Angel Painting: 
Communication Arts Design - Logo Design
Advertising Club of Canada - Identity
Graphis - Logo Design Merit
Graphis - Promotion Merit
Graphis - Creative Services Gold

Every year MasterCard Canada has a program through out the city during Fashion Week that brings exclusive savings to MasterCard holders. This year we did an outdoor Campaign that would feature the Merchants themselves. Making them the style icons of the program.

Photography by Regina Garcia

Tasked with creating a brand for this rural roofing company that would cut through the over saturated market. We created a logo and card that would be own-able to him and that would get noticed. 

2013 D&AD Selection
2013 Communication Arts Design Annual
2013 Communication Arts Typography Annual
Silver: Ads of the world DM piece of the month. 
2013 Creativity Awards - Platinum
2013 Creativity Awards - Gold
2013 Graphis Design Awards - Gold

Before launching Indie wanted a small OOH campaign that teased the public of who they were, and what they were going to be.

Testicular cancer is the most common cancer amongst young men in Canada. It also happens to be one of the most curable.  So why does it still claim lives?

Clearly, men were in need of a reminder to roll up they’re sleeves and pull down their pants a little more often. So this holiday season, we at Innocean created Jingle Balls — the annual reminder for men to check for signs of testicular cancer.

To start, we handed out pairs to people on the streets of Toronto then we directed further traffic to Jingleballs.ca, where we introduced them to the product before giving them a chance to order a pair of their own – with a variety ‘tones’ to choose from. There, they’d also find testimonials, a ‘quality control’ demonstration and a way to find out more about Testicular Cancer Canada.

Now, every year you hang up your jingle balls, you’ll be reminded to take the same steps to ensure you’re cancer free.

Gig poster for an all Canadian independent music showcase.