Winning Canada’s biggest jackpot is all about possibilities. So when it came to re-branding Lotto Max, we created a multi-media campaign that inspired people to think about what they would, or could do if they won. For television, we focused on the moment right after buying a ticket – where a flood of possibilities fill people’s minds. We then used the print and radio to remind people just how far five dollars could take them – even in this day.

Graphis - Print Gold