Needing a big spring, Kia tasked us with coming to the table with a retail campaign that would move the needle on sales and change the perception of their brand in the public. We came up with the campaign "Made for You" to really show that every Kia is made for you in your own way by using real Kia owners telling us why they're Kia is made for them. The campaign launched predominately online with testimonial videos, national TV and print, as well a build and price on our site that helped you find the right car by delivering relevant content through our real owners of the car you're looking at. The campaign proved to be a massive success, delivering record sales that carried through the next 4 months and a brand number jump from a 3.1 to a 4.2. Not bad for a retail campaign.